“Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind peo ple that you exist. Stock is the durable stuff. It’s the con tent you pro duce that’s as inter est ing in two months (or two years?) as it is today. It’s what peo ple dis cover via search. It’s what spreads slowly but surely, build ing fans over time.”
Robin at Snarkmarket hits this out of the park. Way to articulate an idea I’ve been grasping at how to describe, mister.
I get a lot of questions from creatives just beginning (or about to begin) in their respective fields about how to get started promoting themselves.
I had been using a similar idea, but a poor analogy: you breadcrumb your audience along like Hansel and Gretel did, leading your fans along a trail of small bits of information and tiny, tasty morsels of output. It’s important that these tasty morsels have a clear point of view and a consistent flavor. Then, every once in a while, deliver a house of candy. Something big. A complete idea. Something lasting. A full thought.
In retrospect, Robin’s analogy is way better than mine. Mine gives you cavities, but his is nourishing. In short: read this post.
