jhsheridan asked: Hi Frank,
I really admire your (hate to use buzzwords) clean, possibly minimalist style. What do you consider to be the tools for this style? Do you use grids? Stick to a certain style of typefaces? Anything?... or is it more of an organic process.
Please keep producing great work!
I think there’s an overarching theme for people to say that getting to simple is starting at 100 and reducing down. I do this with my work. But, when I’m familiar with the problem, there’s another route: start at 0 and only add elements as I need them.
I much prefer starting at zero. It’s faster, easier, more satisfying, and additive rather than subtractive.
There’s no recipe for the style, so no specific typefaces or grids or tools. It’s just using intuition to know what needs to be there and what does not.
