In the field, you have to simultaneously drink all kinds of information in, and at the same time be active in guiding the interaction. There’s this tightrope walk between action and non-action, ego and non-ego. To move back and forth gracefully between these different ways of being requires noticing not just what’s going on around you but what’s going on inside you as well. It’s one of these things that sounds so simple, but really takes practice to be good at.

— Ever Notice?: Gain: AIGA Journal of Business and Design: Design & Business: AIGA