I’m starting a club. It’s called the “Simple Things Done Well Society,” or STDWS, if you will. We believe that Vanilla is the best flavor of ice cream (so long as it is really good), Ringo Starr is wonderful drummer, and Hemingway’s sentences are perfect, thank you very much.

Above, a toothbrush by MUJI, because your toothbrush doesn’t need to look like some sort of a neon-laced, ribbed dog chew toy with grips.

See also: Choice paralysis through toothpaste.